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What began as a group of 23 mountain climbing buddies is now the nation's largest consumer cooperative with more than 2.8 million members. But no matter how large they grow, their roots remain firmly planted in the outdoors. Their passion for outdoor adventure is clear, whether you walk into one of their 80-plus stores, or visit the REI website.

By staying true to their roots, they've earned a place on FORTUNE magazine's list of the "100 Best Companies to Work For" every year since the rankings began in 1998. They work hard to earn their reputation for quality and integrity every day. Their commitment remains the same as when they started out in 1938: to inspire, educate and outfit for a lifetime of outdoor adventure.