The John David Group Plc now has over 400
stores but it all started when John David Sports was founded
in 1981 with one shop in Bury.
In the 1990s maximum advantage was being
taken from the growth in sales of international sports brands
such as Adidas, Nike, Reebok and Puma and the trend to wear
sportswear more and more in everyday life rather than largely
on sports fields.
The business continued to grow organically
further consolidating its position as the leading UK retailer
of fashionable sports and casual wear.